At Nclud I worked with the design team to rebrand the company. The biggest challenge we faced was the possibility of losing the valuable brand equity and awareness that was established in previous years of the company. However, we understood that we needed to invest time into reinventing a new and compelling story for our brand to avoid becoming stagnant. Everything that a company does must work together to tell the brand's story. With this in mind, over the course of one year we worked together to create our brand bible, website, corresponding collateral and messaging.
Custom Ink approached nclud with the task of rethinking and redesigning their online t-shirt design and purchase experience. We assembled a diverse team of strategists, user experience designers, and visual designers and joined Custom Ink in their office for three months of research, brainstorming, sketching, and prototyping. Our collaboration resulted in a massive outpouring of ideas and prototypes that inform the build of the new experience for both mobile and desktop users.
Amazon Web Services is one of the largest providers of cloud computing in the world. Many of the world’s most popular websites and online services depend on AWS to host their sitesy. When AWS needed an ad campaign that would resonate with IT decision makers, it turned to nclud. I worked with the team to design the ad campaign and website.
Additonal Clients: Habitat for Humanity, Carnegie Institute for Science, Marine Corps Marathon, Bethesda Softworks
© 2020 Brooke—Ann Hollabaugh